We could not detect the Flash plugin required to view the intereactive content of this site.
Install the latest Flash plugin
I have the Flash plugin installed and would like to continue.
How can you genuinely engage and interact with people who might buy your product, and actually be a little more personal than a mailsorted letter? How can you change perceptions of your brand, without spending the GDP of a medium-sized country on above-the-line campaigns?
And how do you influence people's purchasing behaviour in a lasting way without resorting to endless, one-off sales promotions?
TomTom nation is an experiential and word-of-mouth marketing agency that connects your brand at the heart of the audience you want to reach, with real strength and depth.
We do this by creating and delivering activities and events built around things that people are passionate about - like sport, music, dance, fashion, drama, films, gaming and travel.
Our approach enables brands to be part of people's lives in a way that's credible, relevant and compelling - because we know that when customers genuinely relate to what your brand is doing for them, they will relate to what you sell.
Media fragmentation means that it's getting more and more difficult for brands to attract, enthuse and influence their customers - and future customers. In contrast, TomTom's approach to experiential marketing enables brands to build interactive, meaningful relationships with their ideal audience.
Born out of grassroots sports and educational marketing, TomTom nation works for some of the wisest marketing spenders around with clients like MTV, The Daily Telegraph, Adobe, PGA European Tour, Electronic Arts and the MCC.
Our experiential marketing programmes are based around people's passions - stuff they're into anyway and don't need persuading to do more of.
And we go to them (not just hope they'll see our clients' brands by the roadside, in a magazine or on TV), so our activities take place in everyday places - at work, play, home, school and college.
Best of all, we meet real needs by understanding how your audience might actually like to engage with your brand.
The combination of these three things creates what we call depth of engagement, a neat way to quantify your return on investment, using sales tracking, traditional research methods and one or two digital solutions of our own.
At the centre of each of our activity programmes is a key influencer or 'scene leader' who sparks natural activity at the heart of your audience. They act as your brand ambassador, generating credible word-of-mouth for increased impact and reach.
We also have our own network of more than 700 qualified delivery staff nationwide (including teachers, mentors, coaches and youth and community workers) who work hand-in-hand with our key influencers to make our programmes happen on the ground.
Design and Code by: Typeslowly